Why does Google Adwords Want $10 Minimum Bid? This is a question I hear all of the time.
You've spent time and money researching a market, more time and money putting a website together for that market and
your ready to go live. You decide to give Adwords a shot because you've heard so many great things about it. You
sign up and begin creating your account, getting excited with anticipation off all that high quality traffic your
about to get. You put in the keywords and Boom! Google adwords gives you this message "Increase quality or bid to
$10.00 to activate" What is going on here!!?? What a scam.
The thing about Google is they reward relevancy and penalize websites that are irrelevant. Who decides whats
relevant and what's not? Google does based on it's algorithm from Google Bot. I have used $10 minimum bid as an
example, it could be $5 or a $1 minimum bid. Your minimum bid should be cents not dollars.
How do you make Google Bot your friend? Make your website relevant in Google's eyes. This is done by a 3 pronged
attack. First make sure your ad groups are "themed" around 1 keyword with variations.
For instance adgroup name -
-------------------------------
Discount Laptops
-------------------------------
Keywords:
discount laptops
cheap laptops
affordable laptops
really cheap laptops
By doing this your account is organized into a tightly knit group of keywords that makes it easy for you to write
ads for. When you write your ad Google loves it when you use the keywords in your ad and so do searchers. This is
an essential step in lowering your minimum bids.
Cheap Laptops
Discount laptops to fit
your budget. Free shipping
http://www.example.com/
Google will consider this ad highly relevant to your ad group's keywords. Google will also bold any keyword that
the searcher typed, in your ad. Which will catch your prospect's eye. In the above example if a
searcher typed the keywords 'cheap laptops' all instances of the words cheap and laptops in your ad would appear in
bold.
Using the keywords on your landing page
Google and searchers love this also because you are focusing your landing page around the keywords that have been
searched both Google Bot and the searcher will consider this very relevant, provided your supporting content stays
on topic. This technique will increase your Quality Score which in turn will lower your minimum bids.
Lets recap the three pronged attack for lowering your minimum bids.
1. Tightly "themed" ad groups
2. Keywords in ad
3. Keywords used on landing page
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Showing posts with label laptop. Show all posts
Showing posts with label laptop. Show all posts
How to Lower Your Minimum Bids With Google AdWords
Increase your Wi-Fi network strenght
Many new notebook computers contain built-in Wi-Fi network adapters. These adapters are integrated circuit chips. Other wireless laptops utilize external network adapters such as PCMCIA cards or USB adapters.
When using a notebook with public hotspots, a strong Wi-Fi signal is necessary to ensure successful Internet access and good connection speed. A wireless laptop with limited range is likely to suffer from slow or dropped Internet connections.
1. Install an external Wi-Fi antenna on the laptop (if possible). For this option to be feasible, the laptop must support add-on antennas. Look for a special jack similar in appearance to a headphone or microphone jack. Sometimes these are called "SMA jacks." Consult the laptop product documentation for details.
2. Use a USB wireless network adapter with external antenna. USB Wi-Fi adapters hook onto the back or side of a laptop with a short USB cable. The external antenna on these adapters improves signal range, and the antenna can be adjusted/pointed for fine tuning. To use this option, the laptop must have an open USB port available. Additionally, other network adapter(s) on the laptop should be disabled to prevent interference.
3. Check transmission power settings. Some network adapters support adjusting their transmission power. If available, this setting can be adjusted through the adapter's driver interface program, along with the other settings for wireless profiles and Wi-Fi channel number. The transmission power should be set to "maximum" or "100%" to ensure the strongest signal possible. Note that if a laptop is being run in a power saving mode, this setting may automatically be lowered and decrease the adapter's range and signal strength.
When using a notebook with public hotspots, a strong Wi-Fi signal is necessary to ensure successful Internet access and good connection speed. A wireless laptop with limited range is likely to suffer from slow or dropped Internet connections.
1. Install an external Wi-Fi antenna on the laptop (if possible). For this option to be feasible, the laptop must support add-on antennas. Look for a special jack similar in appearance to a headphone or microphone jack. Sometimes these are called "SMA jacks." Consult the laptop product documentation for details.
2. Use a USB wireless network adapter with external antenna. USB Wi-Fi adapters hook onto the back or side of a laptop with a short USB cable. The external antenna on these adapters improves signal range, and the antenna can be adjusted/pointed for fine tuning. To use this option, the laptop must have an open USB port available. Additionally, other network adapter(s) on the laptop should be disabled to prevent interference.
3. Check transmission power settings. Some network adapters support adjusting their transmission power. If available, this setting can be adjusted through the adapter's driver interface program, along with the other settings for wireless profiles and Wi-Fi channel number. The transmission power should be set to "maximum" or "100%" to ensure the strongest signal possible. Note that if a laptop is being run in a power saving mode, this setting may automatically be lowered and decrease the adapter's range and signal strength.
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